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Knowledge / Inspiration

Do You Dare To Care? - The Future Of Leadership In UX

Enabling the Team
UXDX Europe 2019

Success is the ability and willingness to change. Everything starts and ends with people, so show that you care. Your product team members need to feel and act like they are partners in crime. Dare to adapt your leadership style based on team needs and their maturity. Sometimes you will need to lead or guide them, and sometimes it will be better to just leave them alone. Organisational design is more important than you think. Choose the model that will allow you to deliver holistic user experience @ scale. Only by optimising for both value and delivery, you will be able to minimise the waste and deliver the RIGHT thing FAST.

Sonja Radenkovic, Head of UX DesignTomTom

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