How To Experiment In A Zero Failure Environment

Talk

How To Experiment In A Zero Failure Environment

Continuous Design
UXDX USA 2022

Building new products is hard and relies on the lean approach of fast experimentation and learning from failures. This is great in consumer products but how can you do this when working on mission critical solutions that can never be allowed to fail? What if you’re building tools for industries where people’s lives are put at risk if your product doesn’t work correctly the first time?
In this session Tom will talk through the challenges that the team at PlanGrid faced when launching a new product where failure isn't an option. Learn how a lean cross-functional team explored, built and started to earn multi-million dollars in revenue in a matter of months

Tom Alterman

Tom Alterman, Director of Product Management,Asana