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Knowledge / Inspiration

A/B Testing At Scale

Continuous Research
UXDX Europe 2019

When teams move to outcomes they need to be able to confirm that their work has delivered on the expected benefits and not some external factor. As teams scale up their releases, managing the number of concurrent tests becomes more difficult.

This session will look at how to build and scale an experimentation culture that can run hundreds if not thousands of tests a year.

Tatiana Tretyak, Product

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