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Knowledge / Inspiration

The Golden Age Of UX: Why It Won't Last

Ideate, Validate and Design

Jonathan talks about why UX designers can’t solely focus on just what the user wants. With this in mind we must dive further into the business needs to deliver a better product for the user. Or risk becoming irrelevant in an age of commoditisation as a designer.

Jonathan Courtney, UX Director / Founding PartnerAJ&Smart

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