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Knowledge / Inspiration

Roadmap To Establishing A User Research Program

Product Vision
UXDX Europe 2020

User research is the basis for user centered design that materialises into effective user experiences. There is clear evidence proving how critical user experience is to an organisation's bottom line and customer loyalty.
Despite this evidence user research is still NOT integrated into many organisations management policies and product life-cycle. In this talk Yael will review:

  • The four main perceptions holding companies back from adopting user research.
  • A four stage road-map for establishing a User Research culture in an organisation, and
  • How to counteract the challenges blocking implementation
    Embedding User Research Into The Organisation’s DNA - Roadmap To Success

Yael Gutman, Senior Director, Digital ProductsASCAP - The American Society of Composers, Authors and Publishers

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