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Knowledge / Inspiration

Getting To Know You: How Customer Deep Dives Work At Seccl

Enabling the Team
UXDX Community Ireland & UK 2021
Slides

Engineers are often locked away, churning through tickets on a JIRA board and never seeing people use the stuff they create. Not at Seccl. We've introduced Customer Deep Dives
In this session, Amy will talk about how she established Customer Deep Dives at Seccl, a form of empathy lab, so that Seccl’s real users get to show internal teams exactly what's working for them...and what's not!
She will touch on:

  • The challenges she encountered,
  • How she overcame these challenges,
  • How Skills Exchange sessions within Seccl allow the whole company to benefit, and
  • Her future plans for improvement
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