Product Transformation

Don't have a ticket for UXDX EMEA yet?

Already have a ticket? Sign in here


Product Transformation

09 Oct, 4:00 pm - 4:35 pm (Europe/Dublin) - Vision Stage

09 Oct, 15:00 - 15:35 (UTC)

Product Direction

In this talk, we will discuss the challenges and strategies involved in transforming a well-known UK-centric brand to a globally recognized commercial product. We will share insights on the technological, team and cultural hurdles faced and the lessons learned from this significant transformation.
Key Learnings:

  • Vision setting and design i.e. architectural principles
  • Navigating the challenges of moving from a legacy tech stack to a modern, scalable platform for a global audience.
  • Overcoming team dysfunction, integrating legacy teams with new hires and external partners
  • Lessons on and leading through change, making necessary compromises, and achieving consensus in a complex organisational environments

Got a Question?

Related Partners