Listening For The Signal Through The Noise

To Andrew, data is the most valuable aspect of UX research, but what happens when there is too much data? In this session, Andrew will talk through creating a new process for consolidating, prioritising and validating data on a case study of creating a digital solution for one of the worlds largest event venues.

He will touch on the importance of:

• the discovery process is in your research
• learning how to truly analyse data
• prioritising when there’s too many stakeholders, too much data and no focus
• how this practice has allowed the team at Realife Tech develop their personalisation machine - a capability now necessary for all their clients