Is Democratized Research a Breakthrough—or a Disaster Waiting to Happen?
Forum
Is Democratized Research a Breakthrough—or a Disaster Waiting to Happen?
14 May, 2:30 pm - 3:00 pm (America/New_York) - Discovery Stage
14 May, 18:30 - 19:00 (UTC)
Continuous Research
UXDX USA 2025
Companies are racing to scale research, putting insights in the hands of more teams. But at what cost? Are we truly empowering cross-functional teams to do
better research, or are we flooding our organizations with shallow insights that nobody trusts?
Join Great Question's CEO, Ned Dwyer for a candid discussion about the reality of scaling research. Let’s debate:
- When does democratization improve insights—and when does it backfire?
- Are we overcomplicating things with too many tools, frameworks, and approvals?
- What actually gets used—do stakeholders even trust 'quick' research?
- How do we ensure quality without slowing everything down?
- If everything is research, does anything count as research anymore

Ned Dwyer, Co-Founder and CEO of Great Question,Great Question