How To Leverage User-Centered Design With Agile Methodology

Talk

How To Leverage User-Centered Design With Agile Methodology

Continuous Discovery

When working in companies that use waterfall or the SAFe methodology how do you convince management on the value of UX? And how do you align it with the way that teams work? In their talk, Marc Majers, author of the new book Make Your Customers Dance, will discuss:
1. The value of UX
2. How to get stakeholders engaged
3. Shift from MVP's to MRP's (Market Ready Products)
4. Using a calculator to convince stakeholders of relative priorities

Marc Majers

Marc Majers, UX Lead,Progressive Insurance