Goals of the conference

Our mission is to help companies shift from projects to products because in high-change environments it is a more effective, efficient and sustainable way of working.

MOdern product development is a team activity so we have designed the agenda to be cross-functional including Product, UX, Design and Engineering, so that people can gain a better understanding of all of the steps involved and increase their T-shaped skills.

In addition, we focus on case studies because the theory isn't the challenging part - putting theory into practice is. The case studies highlight the challenges that the companies leading the way have encountered and the benefits they have achieved.

Finally, we devote half of the agenda to enabling interaction between people. Conferences are unique in that they let people come together and meet people they otherwise wouldn't. But making connections is hard - that's where our forums help to raise awareness of challenges and connect people.