From Delivery To Discovery: User Research As The Foundation For Successful Product Teams

Transforming your product organization from output-focused and top-down project-based teams to innovative and high-functioning product teams is challenging. In this case study, Vanessa will share Takeaway.com's journey on how user research served as the foundation to enable continuous discovery and evidence-based decision-making for her product team. She will touch on:

• How do you create a culture of continuous improvement and solving user & business problems?
• What principles and foundations do you need in place to enable real discovery?
• What are the common challenges and pitfalls, and how do you overcome them?
• Any future improvements she can envisage for her team.