Founder-Led Product Thinking: Building Business, Not Just Features
Forum
Founder-Led Product Thinking: Building Business, Not Just Features
Product Direction
UXDX EMEA 2025
How can product leaders think like founders, focusing on business outcomes rather than just feature delivery? In this session, we’ll explore how a venture-building mindset enhances product development, from validating ideas to aligning sales and strategy for scalable growth.
Led by Lisa Gerkens, you’ll gain actionable insights on securing stakeholder buy-in, leveraging market signals, and driving strategic decisions that impact the bottom line—whether you’re in a startup or an established company.
Key Discussion Points:
- Venture-Building Mindset: What it means to treat products like investable businesses, not just projects
- Validation & Scalability: How to bake market validation and long-term scalability into product decisions
- Stakeholder Alignment: Tactics to navigate internal buy-in, early sales, and funding conversations, even in corporate environments
- From Execution to Strategy: How to shift from a delivery-focused role to making impactful business decisions
Lisa Gerkens, Lead Product Strategy, China Office Lead,Forward31 | by Porsche Digital
