Developing a backbone - The principals of creating personalized products and services using machine learning.

In 2022, Gatorade launched an innovative wearable that measured an athlete’s sweat and provided pro-like diagnostics to the everyday consumer. Much like any IoT wearable, a unique and proprietary datapoint is the backbone to the innovation. In this case it was sweat. At the time of its inception, our team did not have the tools to collect sweat in an efficient way, nor did we have the algorithm that would end up being the crux of the Gx platform.