We use cookies!

This website uses essential cookies to ensure its proper operation and tracking cookies to understand how you interact with it. The latter will be set only after consent.

Designing a Single Experience for Different Users

Talk

Designing a Single Experience for Different Users

Continuous Design
Slides

At Kaplan, Raina was tasked, alongside a digital transformation team, to shift the in-person learning experience for tens of thousands of students to virtual classes. There were many elements at play with a culture shift to being product-led, a business looking to define the ROI of continuous innovation and a single customer experience being designed to serve learners across 10 different courses. So how did Raina's team design and advocate for a single customer-centric UX?
In this session, Raina will talk about her journey through this transformation and touch on:

  • Why the team moved from using personas to mindsets in order to create successful and consistent user experiences.
  • The metrics for UX she developed to measure success throughout the process, and
  • The challenges she encountered in this journey and learnings she picked up along the way
Raina Mehta

Raina Mehta, Head of Product & User Experience,Kaplan