Design-driven is not the goal. Why designers should speak the language of the business
Fireside
Design-driven is not the goal. Why designers should speak the language of the business
Inspiration
Design has moved from a supporting role to one that is a driving force of business direction. Executives have seen the value design brings; they are listening and while designers have a seat at the table, there is an existential question on what’s next, and how should we use our newfound positions. Is there truly a way to balance business and customer needs. We’ll sit down with FoodPanda’s Director of Product Design, Shiran Bloch to discuss this including;
- What does that mean to be an organisation that is design-driven and business-driven
- The challenges with being design-driven
- Finding the balance
- You've got the buy-in - how do you deliver?
Shiran Bloch, Director of Product Design,foodpanda
