Democratizing Research

The need for organisations to make more user-centered decisions, means that research is less mission critical than making sure company-wide insights are gathered. Our panelists will discuss what productive, responsible, and effective research democratization looks like today including how:

• Cross-functional teams can apply research
• Researchers can facilitate insights between users, product and marketing teams to be more effective
• Undemocratising research, is the time vs value delivered worth it to the organization?