Building Customer Centric Products

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Execution

Building Customer Centric Products

Product Direction
UXDX EMEA 2022

Do you want to know how Amazon have been building and releasing products? In this workshop, Daria will share some insights about the working backwards process that is used to build customer centric products in Amazon by going through the process of writing a press release and product discovery. She will walk attendees through the details of interactions between PMs, UX and engineering and guide them in practical learnings based on her personal experiences at AWS.