Beyond Conversion: Creating Delightful Experiences that Align your Brand with Customer Goals

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Knowledge / Inspiration

Beyond Conversion: Creating Delightful Experiences that Align your Brand with Customer Goals

Continuous Discovery
UXDX EMEA 2022
Slides

In this session, Niall will discuss how to develop a deep understanding of different audiences goals, needs, behaviours and then designing/building products toward addressing those. Niall will talk through the complexities of getting internal alignment across a large complex organisation for shared goals + opportunity spaces using the discovery framework. Topics to discuss include;

  • Bringing clarity on your company goals, strategy, and purpose creates the necessary space to focus on your consumer
  • Consumer expectations & behaviours with brands has evolved; have we?
  • Understanding how people behave in the physical world to shape the ecommerce experience
  • Prioritisation: Aligning a complex global organisation around the most relevant opportunities