Alignment Through Design

As the VP for Design & Customer Experience, Tristan oversees multiple teams with one obsession: blur the lines between Product, Brand and Marketing.
His superpower: a Product Design Framework
In this talk, Tristan will share the rationale and specifics of the BlaBlaCar's Framework that drives cross-functional team alignment, project progression rhythm and a cohesive end-to-end experience.
He will touch on:
• What's so great with a cross-functional Framework
• BlaBlaCar's Framework steps and special features
• Learning and challenges to rollout a Framework