AI-First, Human Foremost: Why and How Zendesk Developed AI Design Guidelines

AI products are a breed apart - a fusion of elevated risks and the enigmatic elements of predictive technology. In the realm of product design, this reality propels us to broaden the spectrum of considerations that shape the final product.
And we should know - at Zendesk, we have been working on our AI offering for years. In 2023 we formulated the AI Design Guidelines - a compass that helps us chart the unpredictable seas of artificial intelligence.
Uncover the 'whys' and 'hows' that forge our design directives. Together, let's talk about the art of constructing AI products that are as remarkable as the technology behind it.