Shilpi Sinha is a Swedish UX Researcher currently working at Pandora Group where her days are filled with evangelizing research, and hunting for insights that inform the design and development of digital jewelry shopping experiences.
Before joining Pandora, Shilpi was involved in the digital transformation of IKEA Group as the acting Global Head of UX/UI. With the mission to design a more accessible and delightful digital experience, she built the foundation for the area inhouse and rapidly grew a team of design talents from all over the world. Her experiences from business in the digital space, and a degree in Industrial Design Engineering, has required human-centered design to be at the core of her research approach, where user, business and technology is considered jointly.
Shilpi loves to connect data and insights across different teams and organizations, and believes there is a lot to gain by joining forces beyond industry borders. Borrowing the lenses of others is her favourite way to accelerate learning, amplify the impact of research, and get another step closer to truly user-centric thinking.
As part of the IKEA team exploring the creation of AR gaming experience for children in-store, Shilpi started her journey through uncharted territory when she was presented with new challenges around every corner. Shilpi encountered many learnings and insights along the way, but one thing that stuck with her is that the most complex of products often requires the most basic type of research to achieve data.
In this talk Shilpi will use her experience with Ikea and Pandora to talk through:
- Experiences of being a UX researcher for complex products and advice for fellow UX researchers looking to justify the importance of UX research
- How she was able to get data and user insights with almost little to no budget
- The types of research methods she has used and why she used them, and
- Insights for a product team conducting UX research