Safa Berkay Peker is a Senior UX Researcher at Jotform and co-founder of UXR Playground, Turkey’s leading UX platform. With 8+ years across e-commerce and banking (B2B/B2C), he delivers actionable insights and builds scalable ResearchOps - previously setting up repositories, participant panels and ethics practices at Hepsiburada. He also mentors startups and teaches UX, helping teams turn evidence into better product decisions.