My name is Lorenzo Guadalupi. I was born in Rome and lived a bit here and there during the past 10 years. I studied in The Netherlands, worked for Lego in Denmark, joined a multinational tech company in Milan, and came back to Rome to an international Design Studio.
I became a multidisciplinary designer, grew up in the industrial design field, and professionally formed in the digital design world, passing through an experience in an IoT-focused company. This made me appreciate design in all its forms and gave me a holistic perspective of products beyond the computer screen. I hardly can see the digital and the physical as two unlinked worlds.
I try to see in the everyday life the playful aspect in things. I have to have fun. Making your thinking as funny as possible, as original, and even as bizarre as you can is a great tool to generate novelty. Best ideas come often from crazy ones.
Traditionally, prototyping requires you to rapidly build to release it quickly and fail quickly to rerelease. But in Lorenzo's experience, having a flexible approach towards prototypes and their level of "fidelity", depending on the stakeholders involved, not only allows for efficient learning but also allows for the creation of better products.
In this session, Lorenzo will talk through his best practices in prototyping, touch on how this has helped him create better products, and how it has enhanced communications with the different stakeholders involved.