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There's no bigger concern in the quest for innovation than the risk of failure.

Nobody wants to fail, but if we can manage and embrace uncertainty and risk, we open up a new world of innovation opportunities.

We help teams discover these innovation opportunities fast via collaborative workshops.

If you knew everything there would be no need for innovation exploration. You can use your limited knowledge to your advantage.

The best innovation teams embrace uncertainty. They thrive on it, as it unleashes creativity to discover new ideas and completely unknown innovation opportunities.

How do they do it? By structured workshops quickly creating and executing many small, experimental prototypes or tests to evolve innovation ideas. This method is called ‘Trial with Small Error’.